While social media is increasingly used for business communication and campaigns, email marketing is still considered the most effective by industry experts. It is more personal, and it is the safest form of communication when you want to send documents or other notifications related to your business.
With the help of a professional marketing agency, you can use this tool to generate maximum return on investment as you conduct business transactions.
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Automating Email Marketing
Any business involves a lot of backend work, and for small businesses, it might not be possible to hire extra hands at the beginning solely for handling email marketing. The best option is to automate the process.
Yes, you will have to invest an amount in upgrading your system, but the ROI will be greater when your marketing campaigns take off. Opt for auto-responder emails so that your client’s emails are promptly answered. It will help strengthen business relations without you having to answer all the emails, saving you precious time manually.
With your emails automated by a marketing agency, you can devote more time to planning business strategy, looking into business development, analyzing other backend procedures, or looking into recruitment, eventually piling your business profits.
Better Conversion Rates
With a seamless email marketing channel, you will have better conversion rates because your recipients will get access to key messages in no time. Every subscriber will be notified on time, and it will draw their attention to whatever new you have to offer them.
The agency will also help you retain old clients because they are constantly updated about your development, eliminating their need to look somewhere else for the products or services they might want.
Compartmentalise your Email Contact List
A marketing agency will segment your contact list so that your email reaches the target clients, making your campaigns more effective. Not all emails are meant for everyone. An email promoting a product for the 30 to 40 age group will not resonate with the target audience of 50 to 60. Too many of them, and they will consider your emails as spam.
The agency will go through your contact list and segment them according to the demographics related to your business so that your emails have a more personalised approach. When clients get emails suited to your requirements, they trust your services more, resulting in better conversions.
Using Social Media along with Email Marketing
To maximise your ROI, you can use social media and email marketing campaigns for a more holistic approach. Social media enables your existing clients to read about the other positive reviews on social media platforms about your business.
It also generates more interest in new, potential clients. You will not just sell but will also be able to share key concerns that a client might have, and your proactiveness in solving it will not go unnoticed by the other users on social media.
Sharing success stories over these platforms takes the somberness out of conducting a business, making it easier for you to reach your clients. A marketing agency will use social media to tell stories and emails for more private, business conversations, making your campaigns wholesome and failsafe from every perspective.
Using Tracking Strategy
Email marketing also involves tracking your subscriber’s movement across your website. That’s where a tracking pixel can take your automation system to the next league. Using tracking pixels, you will form a clear about which pages are getting more hits and what the clients are looking for.
The tool will also automatically send emails offering a solution they might be looking for. Once you know your customer’s inclination, you could try out different versions of a campaign or take a new approach to generate sales.
With automation, your emails will be timed right and appear in your contact’s inbox at the beginning of a new campaign. Consider the open rate when you calculate the ROI, and it increases when your emails are sent at the precise moment, which will be gauged by tracking the client’s navigation pattern on your site.
To make use of emails more effectively, a marketing agency will take care of your undelivered emails. They will edit emails minutely before sending them, wording them correctly so that they do not end up as spam. Finally, they will check the domain names and templates so that they are unique for your business alone and send across the right message.
The beauty of email marketing automation software lies in making big data work for you. With these tips, you are sure to generate the maximum ROI from your email campaigns.
