When you start a roofing business, you’re supplying a service needed by homeowners and commercial businesses all across the country. After all, any building needs a strong roof.
According to IBISWorld, as of 2022, there were 81,679 roofing businesses in the U.S., so you have lots of competition to stand out from. To do so, you need to grow your business as much as possible. Check out these tips on how to see your business prosper in a short amount of time.
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Use Social Media
Facebook and TikTok aren’t just for fun videos with friends. With social media, you can access millions of potential customers. It’s important to keep your social media postings relevant and up to date. Post about getting another certification in a new type of roofing technology or after reaching a milestone in the number of customers you have. People love to see behind-the-scenes work, so you could post some of your roofing updates in action. Post all these things on your social media handles and engage with customer comments as much as possible.
Do Keyword Searches
What are your potential customers looking for? Find the most popular keywords and keyword phrases related to your industry. Then incorporate those keywords into your social media and website posts. Regardless of how good your online content is, people won’t be able to find it without the relevant search tags. There are many tools you can use to find keywords, but you could start with a free one such as Google Keyword Finder.
Find the Best Markets
When you run a roofing company, consider a location where you have the most potential customers possible. In other words, setting up shop in a desolate area may not be a good idea if you want longevity. Since Omaha, NE, has a population of 486,051, that’s a good place to set up if you’re in the Midwest.
Build an Optimized Website
Don’t make the mistake of thinking that your roofing company is above having a website. Even if your business develops good word of mouth, a website can ensure you have access to millions of customers online. Keep it up-to-date about your relevant certifications, materials used, customer testimonials, and behind-the-scenes videos of your crew in action.
Use an Anywhere Operation Model
Thanks to technology, over 40% of businesses are utilizing the anywhere operations model to accommodate the physical and digital experiences of everyone. Consider apps like Connecteam or Acclynx to help manage your roofing team from anywhere. According to Capterra, such apps can help anyone running a roofing business streamline their work.
Learn About Construction Technology
Like any other business, roofing construction develops new technology. Go beyond asphalt shingles and make the transition to metal and slate roofing installation. Learn about applying UV protective sealants. The more roofing skills your crew can provide, the more in demand your business can become.
Use Signage
Don’t underestimate the value of good professional signage for any business, especially roofing. Your business sign isn’t restricted to your physical headquarters. Post them in high-traffic areas like shopping districts, downtown areas, and business intersections. Any signage you use should have your company name, logo, social media handle, and best contact.
Watch your roofing business soar with the right updates. Any roofing business should first focus on providing quality work for its customers. However, you have a lot of competition, so make sure you utilize the tips above so your business can grow to the best level possible.
