If you’re running an e-commerce store, you must have a mobile app. When you’ve a mobile app, you need a robust payment gateway. But, obviously it is a headache when you need decide the right integrate payment gateway. If you’re in the same dilemma, then this guide is exclusively for you. The guide digs deep into considerations that you need to take care before integrating a payment gateway. Doing so will be highly functional and subsequently your customers will be able to experience the premiere experience of online payment.
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You have to choose between two types of merchandise: one is digital and another is non-digital. Digital merchandise refers e-books, photos, digital press or other type of digital images. If your app boasts these kinds of materials, there will be no need of integrating a separate gateway into the app. Instead, you can use special frameworks and an API suggested by Apple (for iOS app) and Google (for Android app) to use and embed respectively. This helps you exclude direct communication between platform servers and sellers app. Here Google Play Store or Apple App Store manages all transactions. But you should be aware of the fact that Apple and Google take commission which is 30% fee of all in-app purchases. In case if your merchandise is non-digital, there must be a separate payment gateway integrated.
If you’re an app owner, you should conduct a detailed analysis of popular payment options. It all depends on your target customers and type of the app you’re using. The most common online payment options you can choose from is net banking, debit or credit card, and e-wallets. If you’re a mobile app development company, you should provide your customers maximum options to choose from.
Monetization is the ultimate goal of any business, it is even high in online businesses. Turing visitors into a paying customers is not a small deal. When everything is done and just payment is left to be completed, if the customer ends up at the same point, it will be definitely a disaster for the business. Obstacle or friction for completing the payment is one of the common causes behind failing transactions. So never think about taking the customer to any unfamiliar web page to complete the payment. Instead, let him complete the payment on the same app.
PCI-DSS (Payment Card Industry-Data Security Standard) ensures customers card details are safe and secure within the gateway and not allowed for any external person or system to access. If your app has PCI-DSS compliance certification, it will make customers feel confident about your services.
Some payment gateways diminish the processing speed of the mobile device, which causes unpleasing user experience. In some cases, SDKs that you integrate into the app are culprits here. So make sure yours’ is not of that kind.
Some payment gateways takes many working days than the usual to clear your payment dues even though their bag has already received the payment from users. So prefer a payment gateway that compensates you without much delay.
Conclusion:
In addition to above considerations, you should also seriously think about long-term values the chosen payment gateway creates. I believe this is easier to choose a right payment gateway when you collaborate with a right mobile app development company that has a good understanding of these aspects in app development and gateway integration.
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