Magento is one of the rapidly growing, open-source e-commerce platforms. There is no doubt that it is a necessity today in the e-commerce world because of its highly creative and innovative features.
So whether you are working with an expert, wanting to build your e-commerce site, or simply wanting to boost your online presence and conversions, Magento is a platform that you can utilize to help skyrocket growth.
In this post, we will talk about the six mind-blowing Magento hacks that you can apply to your e-commerce site.
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One of the biggest turn-offs for a lot of web users out there is a slow loading e-commerce site.
Both web users and Google does not like slow-loading sites. It is recommended that a website should take less than three seconds to load. That’s because a fast loading website ranks higher on search engine results.
That’s why it is crucial to optimize the speed of your e-commerce store. Optimize everything from the database, CSS files, JavaScript, and code so the browser can render a web page as fast as possible.
This will help you earn higher rankings on Google and gain more prospects in the long run. It also helps you work with experts like this Magento development company.
As search engines grew even more and more sophisticated, the need for producing unique content has also relatively increased.
Your content should not just be relevant. It also needs to be unique enough, so that you could not find it anywhere else on the web.
Any scraped or duplicated content gets penalized by Google. To get rid of any duplicated content, utilize the canonical tags. On your website’s Magento backend, go to Stores > Configuration > Catalog > Catalog > Search Engine Optimization.
Then, what you need to do is to set up the Canonical Link Meta Tags in Products and Categories to YES.
Doing this can help search engines know that the pages you have implemented are not duplicate. They are simply child pages of a parent page (whose content is being used).
Your store has a significant amount of pages that web users browse through. Usually, these pages follow these templates: Homepage, Product Category and Detail, Cart page, and then Checkout page.
Remember that every page type has its own URL that depends on various variables.
When you have a store URL that is set up in a way that is simple, clean, and helps the visitor navigate where they are heading, not only this improves the overall user experience. It also gives greater significance to search engine crawlers.
The information that you place on your site should be organized and visible throughout your site. That way, users do not have to find it.
Place important information such as your phone number, email address. and other forms of contact information.
You should also include the shipping, return, and privacy policies, and other frequently asked questions. That way, it is easier for users to navigate there in just seconds.
You can place the other important information and links on your site header, which includes the newsletter sign up, checkout, and social media icons.
Your check-out process should not be complicated. Usually, this annoys prospects when they have to leave the site during the checkout page. You also risk losing interested customers who are ready to buy from you.
To avoid this from happening, you can include a one-step checkout extension instead of a complex six-step process. When you make the entire buying process intuitive, it is also easier for your customers to stay loyal to your business.
When you are running an e-commerce store, then chances are you are utilizing Google Analytics tracking that used either Google Tag Manager or Universal Analytics.
These help you set up your e-commerce funnel and know whether or not a prospect gets converted once he lands on your website. But the problem is, they only get to track events based on just the “Thank You” page.
As a result, it does not get to follow the actual journey of the customer and know why some products are succeeding while others are not.
This is where Google’s Enhanced E-commerce Analytics comes in. This allows you to set up triggers at any stage of the sales funnel. That way, it is easier to track the particular event that you want.
Final Thoughts
Magento is indeed one of the best Content Management Systems out there, but you must also keep in mind that there are factors that influence the customer’s overall buying experience.
When you know how you can optimize these factors properly, you are certain that you can add more customers to your store, as well as skyrocket your sales in the long run.
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