It’s about time your website paid dividends, isn’t it? So you’ve built a WordPress website and you somehow can’t quantify its success. This is where Google Analytics enters the fray, acting as a measure of how far your website has come ever since its inception. Irrespective of the medium of WordPress development Company that you opt for, GA is the one stop solution when it comes to keeping a track of your website performance.
There are countless parameters which can help give you clarity on this matter; however, let’s focus our attention on the factors which have the maximum weight age when it comes to the success of your website.
Website Traffic:
- This parameter is as clear as day. It’s not just about an increase in traffic; it’s about a consistent improvement of the numbers.
- Do pay heed to the number of visitors you’re website is getting on a daily, weekly and monthly basis depending on the domain you’re in.
- A consistent increase, be it slow, should tell you that you’re on the right path. It is a clear indicator of you retaining your clientele and adding new ones as well.
Percentage of New Sessions:
- The number of sessions is important, yes; but what’s more important is the percentage of new sessions.
- A healthy session number is supposed to be a good barometer, is it? NO! What happens if all your increased sessions are being contributed by the already present follower base? This doesn’t add much value to your website, does it? It simply means that you’ve reached a stagnant stage.
- Ergo, the presence of new sessions is the keyword here as that indicates direct progress.
Traffic Source Metrics:
- How can the traffic source be important on the lines of website success? A healthy distribution of users visiting your website from all kinds of sources like organic, direct and referrals indicates a healthy website state for you.
- You get referrals when someone likes what you do and spreads the word. Hence, getting traffic from these third party sources is a good indicator of your website success.
- Other than this, there’s the organic traffic route which if high, indicates that your SEO regime is spot on. This means that the search engines like your site which is why they’ve put you on a higher spot in the rankings. A win win situation, isn’t it?
Weight of New Users:
- As suggested earlier, an increase in the amount of new visitors speaks success all the way.
- This is not just an account of the number of 1st time visitors on your website, but it is a sign of the website heading in a positive direction.
- Also, you’ll be able to dissect the weight of these new users i.e. how many of these users are actually converting? Its no use to keep on generating leads if they don’t convert, is it? Based on the conversion numbers, you’ll see if the problem lies with the website engagement quotient.
Average Session Time:
- This is the average time per session i.e. the average time a visitor spends on your website before exiting.
- Longer the session time, better equipped your website is in terms of what is on offer, UI/UX, design and much more.
- A healthy increase here will speak volumes about the good work your website is doing in terms of keeping the visitors engaged for a substantial period of time.
Bounce rate:
- Bounce rate or exit rate as it is often labeled denotes the % of visitors who exit the website rather than staying and browsing. The lower the percentage, the better it gets for your website.
- Hence, if your website is showcasing a smaller bounce rate, it directly means that the individuals visiting your website are staying there for a substantial period of time.
Pages per session:
- More the number of pages per session, more the chances of your website getting conversions.
- This showcases an overall healthy website state in the sense that multiple website pages are getting ‘hits’.
Customer engagement:
- Are individuals talking about you? Are they liking and sharing your content throughout the online space?
- Are you getting comments on your posts regularly? Are your news feed subscribers increasing regularly? All this ‘social listening’ and engaging with customers is a barometer of your website moving in the right direction. Its always good to be talked about, isn’t it?
Conversion Graph:
- Last but not the least, the state of your conversion graph denotes the progress your website has made.
- A steady and consistent graph moving upwards is a sign of customers liking what you have on offer, ultimately leading to more and more conversions on a daily basis.
Ultimately, it’s all about the numbers you generate whether it is in terms of new visitors or direct revenue or generating potential leads. These ‘numbers’ define your website through and through. All you need is to monitor and keep a track using Google Analytics on a periodical basis. This will not only tell you in detail about the status quo but allow you to make amends wherever there is a room.
