Top Video Editing Software for Marketers

Have you ever shot a video for your brand or company and wanted to make it look more interesting somehow? That can be tricky, as, in order to make a great video, you need a couple of things, such as a high-quality camera and a photo video maker.

You might even find preloaded video editing software installed on your computer like the Windows movie maker in Windows and iMovie for Mac. But depending on your editing purpose, you may find these options lacking in certain features.

The good news is that there are several free video editing applications and tools that you can download to weave magic in your videos, whether for YouTube or any other social media channel.

So, let us explore some of the

Best Video Editing Applications you can use right now.

Blender

Blender is advanced video editing software available for Mac, Windows, and Linux. It is an open-source tool and is available for everyone for use. It packs some of the most powerful features: chroma vector scope, audio mixing, scrubbing, visualization, and Luma waveform. If you are looking to work with a 3D animation suite, the platform supports it.

Pros:

• Professional video editing software

Cons:

• Tools not as easy to use

VSDC

It is an open-source and free video editor that is only available for Windows. The software solution supports almost all kinds of video formats such as AVI, MP4, MPG, WMV, FLV and audio file formats such as MP3, WAV, WMA, OGG, etc.

The product has a free and a paid version. While the free version is good for all your video editing needs, the paid version is loaded with advanced features. It is simple and easy to use & has features such as visual and audio effects, blender, filters and colour correction.

Pros:

• Simple and easy to use tool for video editing

Cons:

• The free version can lag at times.
• Available only on the Windows platform

Shotcut

Another free open-source video editing software loaded with top-notch features. Just download and start using. It supports features such as audio and video effects, colour correction, grading and transitions.

Pros:

• Supports 4K resolution

Cons:

• No an easy to use interface

Lightworks

This tool is compatible with Mac, Windows, and Linux and is packed with features. It comes with a free and a paid version. However, the paid version is best suited for professional usage.

The top features of Lightworks include precision video trimming, export to 720p, and multicam support for Youtube. The paid version supports 4K videos. It is a good tool as it comes with many video tutorials to help you understand its functioning.

Pros:

• Supports high-quality video rendering in HD

Cons:

• Advanced tools for beginners to learn

VideoPad

This video editor is available for Windows and is not currently supported for Mac and Linux users. If you are using Windows, this is a fantastic tool to have especially if you are a beginner.

It comes with a fully-loaded library of pre-made transitions, and sound effects that can be added to a video.

It supports 3D video editing which isn’t currently available for free in most video editions. You can also directly share your edited videos on Youtube and other social media platforms.

Pros:

• Easy to edit and share directly on social media

Cons:

• Doesn’t have advanced features to support professional users

Adobe Premiere Rush

The tool by Adobe is available for Android, Mac, Windows, and iOS. Adobe claims that this app can meet all your video editing and sharing requirements. This is a mobile app that you can use to edit videos anywhere. It also features a desktop version compatible with Mac and Windows.

The interface is easy to use and understand and comes with audio, motion graphic and editing options. You can also create a video using the app, which makes it more convenient for usage. However, the free version has limited features, while the paid version has a lot more features.

Overall, if you are looking for an all in one app to create and share videos, this is the solution for you.

Pros:

• Convenient and easy to use tool for creating, editing, and sharing videos.
• Multi-channel accessibility to create videos on one device and edit on another platform

Filmora

It is a powerful, well designed, and free to use video editing application. Professional features such as layering clips, and sound effects are available on the Filmora tool. You can also eliminate the background noise and publish video in high definition.

It is available for usage on Mac and Windows, and you can also export videos in various frame sizes.

Pros:

• Loaded with features
• Easy to use

Cons:

• Not available on Linux
• Can be challenging for new video editors
• May not have all the advanced features.

Conclusion:

Are you looking to use it for freelance work? Or do you just want to try the platform before investing in it? All the aforementioned photo video maker inn this list are loaded with amazing features and are free to use.